Blogs about Ad Fraud & Bot Detection

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Bot traffic is no longer just about obvious crawlers. Modern automation can look remarkably similar to a real user. Here are a few facts that explain why bot detection has become a much harder problem. 1. Not all bots are bad Search engines, monitoring services, security scanners and other legitimate systems use bots every day.…

Traditional bot detection starts with simple questions: These signals are useful, but sophisticated bots can imitate many of them. A bot can use Chrome, run JavaScript, maintain cookies, use a residential IP and even generate a realistic browser fingerprint. At that point, one question becomes more important: How does this visitor actually behave? This is…

IP addresses and User-Agent strings are useful for detecting bots, but they are no longer enough. A sophisticated bot can use a residential proxy, rotate IP addresses, and pretend to be a normal Chrome browser. From the server’s perspective, the request can look almost identical to a real user. This is where browser fingerprinting becomes…

Digital advertising depends on one fundamental assumption: There is a real person on the other side of the impression or click. Ads 1 – When that assumption breaks, the entire advertising ecosystem starts to lose value. The good news is that not all invalid traffic requires sophisticated machine learning or expensive fraud-detection platforms. A meaningful…